The Kodak Values

When George M. C. Fisher became the CEO of Eastman Kodak Company in 1993, he helped introduce the Kodak Values:

• Respect
• Integrity
• Trust
• Credibility
• Continuous Improvement and Personal Renewal

In addition to being ethical guidelines for Kodak's diversity initiative and associated policy change, the were treated as standards for individual behavior in employee evaluations.

When Daniel "Dan" Carp replaced Fisher as CEO of Eastman Kodak Company, he introduced a sixth value: recognition and celebration.